How to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…
Read MoreCOVID 19: A BRIEFING BASED ON FACTS – An essential guide to what our clients are doing right now.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Not unsurprisingly the creative minds of the marketing industry have been quick to exercise their opinion. At a time of unknowns, we are going to steer clear of opinions in this briefing…
Read MoreFOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.
As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.
Read MoreFlock Media 2020 Forum; what you should be focusing on in 2020
Our Flock Media 2020 Forum was held last Thursday at CNBC’s news studio, where we were delighted to host 30+ senior leaders in media, procurement and marketing from high profile, global brands. We launched the forum with highlights from the World Economic Forum presented by CNBC news anchor Joumanna Bercetche, senior correspondent Arjun Kharpal, producer…
Read MoreCost, Control, and Creativity: Three Things That Will Matter to Marketers in 2020
I was honored to be asked to participate in a panel at the Campaign Breakfast Briefing in NY. The first question for our group was “What are some of the key drivers behind their 2020 strategies and the implications for agencies in 2020?”. I responded with “Cost, Control, and Creativity”. Let me explain: Cost: we…
Read MoreI run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships. This may surprise you, but more often than not we advise clients to NOT put their current agency in…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
Read MoreFlockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
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