TRANSFORMING THE WAY WE WORK
FLOCK’S NEW NORMAL Marketing teams are having to adapt to work faster, harder, and more effectively at a time when working part from home and part from the office has become the ‘new normal’. But, what you can do to support your marketing teams to help them work smart, work well, and work enjoyably in…
Read MoreThree ways 2020 has transformed marketing. So far.
Wow. 2020 has been a very, very challenging year. In so many ways. Personally, professionally, culturally. But since my job is to help marketers transform their marketing, I thought I would write about the top three ways this past year has transformed the way marketers need to work. . . forever. 1 “Innovation” is no…
Read MoreCleaning Up Social Media, A Time For Action
Based on the recent social media boycotts, the World Federation of Advertisers conducted a poll in which members were asked what their organisation’s position on advertising spend is, if the platforms do not adapt their policies on hate speech. While momentum is gaining on the list of brands pausing their social media activities, to include…
Read MoreTogether we can make a Change
Being a CEO is not just being responsible for managerial decisions; being a CEO makes me the proud father to a work family. We call our company The Marketing Transformation Company. How can we drive change for racial equality in marketing? Not engaging with current conversation is complying with the systemic problem which curses our…
Read MoreAsia is the key for Global Companies Covid-19 rebound plans
100 days that have changed the world! It was on Thursday 23rd January – immediately before the Lunar new year break when millions of Chinese citizens embark on a week long holiday across that vast country to visit relatives – that Chinese officials announced the lockdown in Wuhan in response to increasing concerns about human…
Read MoreTransforming How We Work In The Time Of COVID-19
“It was the best of times. It was the worst of times.” I doubt Dickens had a pandemic in mind when he wrote this, but it seems an apt description as to where we are as marketers. Especially those who knew and know that their organizations need to transform. And while we sort out a…
Read MoreHow to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…
Read MoreKeeping the kids busy & the grown-ups sane during lockdown
For working parents who are doing the daily juggling act between work, video calls, child care, home schooling, cooking, cleaning, laundry duty, dog walking, essential shopping, check-ins with parents, family, friends, and a fitness routine (yeah, right!). We’ve pulled together a quick list of some of our favourite lockdown “kids activities” that hopefully helps keep…
Read MoreCOVID 19: A BRIEFING BASED ON FACTS – An essential guide to what our clients are doing right now.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Not unsurprisingly the creative minds of the marketing industry have been quick to exercise their opinion. At a time of unknowns, we are going to steer clear of opinions in this briefing…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
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