Flockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
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Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
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Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
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We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreTop 5 key themes from Creative Operations Conference London
Flock recently had the privilege to partner with The Creative Operations Conference in London. We hosted a panel of experts discussing “In-housing, out-sourcing, freelancing and more…” and attended many of the speeches, panels, and demonstrations.At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years:…
Read MoreHas Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production techniques (film shot on iPhones!), or seek new methods like animation or use of CGI. Flock has asked three top creative production experts what we…
Read MoreOpportunity in Adversity & Marketing Post Covid-19 – Flock 333
As part of our 333 series, we ask three marketing experts, three questions, in a three minute read, this time we wanted to know about how to accelerate growth post Covid-19, and what role agencies should play. We asked three questions to an expert panel below and their answers follow. Clearly many internal and external…
Read MoreBecoming a Sustainable Marketing Company
At Flock we are committed to positive change for not only our clients, but also the Industry and the Wider World. We’ve been doing a lot of research recently on what a Sustainable Marketeer looks like, and we’ll be releasing our findings in a whitepaper. We want to try our best to put our findings…
Read MoreCMO To Do List 2020
The challenge with steering you towards what you need to do in 2020 is that no one has a crystal ball and can accurately predict the panacea for all marketing for the next 5 minutes, let alone a full twelve months. Just look at the BBC’s, Tomorrows World which back in 1989 was predicting; walls…
Read MoreFlock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
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