Flockology: Agency scoping and why Wimbledon have re-branded
Your essential monthly guide to the latest insights and trends in the world of marketing Flock Agency Scoping Tool Our Flock Agency Scoping Tool is designed to transform the relationship between agencies and advertisers by providing a simple and effective way to control and compare agency fees. With vast sums of money being spent on…
Read MoreFlockology: What we’ve learned from ProcureCon to Cannes Lions
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing 2019, we are thrilled to have led a masterclass workshop in London on Maximising Your Agency Relationships hosted by our CEO Simon Francis earlier this…
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read MoreHas Marketing forgotten about creativity?
I recently started at Flock Associates, leading the Creative, Content and Production specialism here. We’re a Marketing Transformation company, and as part of this, we have a fundamental belief in the power of ideas and creativity. As the face of marketing continues to transform, those who win will be the people that leverage new ways of working to…
Read MoreFlockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreFlock Handles Duracell Agency Review Process
Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…
Read MoreFlockology: Steering Towards Automotive Success
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Automotive. This month the state of the Automotive Industry has been at the forefront of our minds. With industry challenges fast approaching, many brands are questioning how they can set themselves up for success. This thinking spans across industries with many…
Read MoreThe State of the Automotive Industry
Flock Automotive Experience Flock is the only Marketing Transformation Consultancy that, over the last two years, has worked with 6 of the largest Car Manufacturers in the world including Ford, Toyota, Lexus, Honda, VW Group and Mazda. Our services span across organisation design, agency eco-systems, ways of working, mar- tech and capabilities. Flock is founded…
Read MoreFlockology: The greatest ad ever and how to be a leader in marketing
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing People. We have been thinking a lot about people. How people drive business; it’s success, it’s culture, innovation and it’s value. How companies can grow their people; in leadership, in capabilities, in talent through driving skills, optimising organisational models,…
Read MoreWill Oliver and Mr Jones live happily ever after?
Advertisers are under increasing pressure to deliver more marketing content faster and for less. This has put pressure on their agencies, and also has driven advertisers to re-assess other ways of working, including in-sourcing and in-housing of marketing content production. In-sourcing is the creation of a team inside the advertiser of employed staff to create…
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