Flockology: Perfect Digital Storm
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Perfect Digital Storm: Do You Have Visibility? A perfect digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the last quarter of 2018. This will not be a…
Read MoreFlockology: Keeping the spark in your agency relationship
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Maximising Agency performance begins with enhancing the Client-Agency relationship… It’s estimated that in 2018, over $558billion will be spent on advertising with over 300,000 agencies globally. With so much at stake, how do advertisers ensure that their agency relationships…
Read MoreFlockology: Should you keep all of your MarTech eggs in one Agency Basket?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Should you keep all of your MarTech eggs in one Agency Basket… Agencies are starting to provide more and more marketing technology, but as this MarTech is only available to their clients, unlike independent vendors, agencies are likely to…
Read MoreFlockology: 4 steps to building an in-house studio
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing In-house, Out-house, Bauhaus Whether to move your creative services in-house or out-source is a tricky question, one which from our experience doesn’t have a wrong or right answer. If the decision is to bring creative services into your marketing…
Read MoreFlockology: HOTTEST Marketing News ?
Your essential monthly guide to what’s hot in the world of marketing. Prime Day Halo Effect in Full Force For Big Retailers More and more shoppers are looking for the best deals when it comes to online shopping. To put it in perspective, sales on Amazon Prime Day this year were 54% more than…
Read MoreFlockology: HOTTEST Marketing News ?
Your essential monthly guide to what’s hot in the world of marketing. Flock are celebrating Pride 2018 Introducing The Flock Marketing Capability Assessment Tool Our Capability Assessment Tool is built around a competency framework that is tailored to your specific needs, with a combination of technical and team Competencies that capture the skills you consider most important to the effectiveness…
Read MoreJune Flockology: Top 5 Festival of Media Takeaways and More
Your essential monthly guide to what’s hot in the world of marketing. Sharing our Knowledge at ProcureCon 2018 As an experienced and innovative company, we wish to share the things we have learnt throughout our growth. So, at ProcureCon London, 2018, our CEO, Simon Francis, will be conducting a deep dive workshop on: How to Conduct an Agency Ecosystem Review Simon…
Read MoreFlockology: New Month, New Trends, New US MD
Your essential monthly guide to what’s hot in the world of marketing. Flock USA is Growing We are excited to welcome to Flock, Mitchell Caplan, as the Managing Director to lead the US expansion. Mitchell has over 25 years of experience in the marketing industry, spanned roles including CMO of IBT Media, CMO of Young and Rubicam/WPP,…
Read MoreSir Martin Sorrell Resigns: an Advertisers’ Guide
WPP is the largest marketing services company in the world. It has 3,000 offices and 200,000 people in 112 countries. Its CEO Sir Martin Sorrell has resigned following an investigation into his use of company funds. He will be treated as “retired” so eligible for the benefits due to him. The Chairman Roberta Quarta becomes…
Read MoreFlockology: New Month, New Trends, New Flockers
Your essential monthly guide to what’s hot in the world of marketing. Flock are speaking at FOM Global 2018 We are excited to announce our partnership with Festival of Media Global taking place on 13-15th May, Rome Cavalieri, Italy. Flock’s CEO, Simon Francis, will be at the event and leading a panel discussion on: Where…
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