Flockology – Agile Marketing Insights from CMOs
Our recent CMO Roundtable ‘Cracking the Code: Getting Agile into Marketing’ brought up a wide range of experiences and perceptions around Agile Marketing. Agile Methods are the way to achieve the desired agility, using techniques such as Lean (for optimising marketing processes) and Scrum (for increasing the velocity of change initiatives like new product development,…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreMaximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…
Read MoreFlockology: Agency scoping and why Wimbledon have re-branded
Your essential monthly guide to the latest insights and trends in the world of marketing Flock Agency Scoping Tool Our Flock Agency Scoping Tool is designed to transform the relationship between agencies and advertisers by providing a simple and effective way to control and compare agency fees. With vast sums of money being spent on…
Read MoreFlockology: What we’ve learned from ProcureCon to Cannes Lions
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing 2019, we are thrilled to have led a masterclass workshop in London on Maximising Your Agency Relationships hosted by our CEO Simon Francis earlier this…
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read MoreHas Marketing forgotten about creativity?
I recently started at Flock Associates, leading the Creative, Content and Production specialism here. We’re a Marketing Transformation company, and as part of this, we have a fundamental belief in the power of ideas and creativity. As the face of marketing continues to transform, those who win will be the people that leverage new ways of working to…
Read MoreFlockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreFlock Handles Duracell Agency Review Process
Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…
Read MoreFlockology: Steering Towards Automotive Success
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Automotive. This month the state of the Automotive Industry has been at the forefront of our minds. With industry challenges fast approaching, many brands are questioning how they can set themselves up for success. This thinking spans across industries with many…
Read More